Investment Executive | Manage your social media connections
Building a loyal group of “followers” or “connections” on social media sites can be a boon to your ego, but it doesn’t necessarily translate into a bigger book of business, says Sara Gilbert, founder of Strategist in Montreal.
“That is the quandary many advisors face in the digital age,” Gilbert says. “How do you translate relationships made in cyberspace into actual face-to-face meetings and recruiting new clients?”
Gilbert offers the following advice to help you build your business using social media tools: