Investment Executive | Five ways to retain your clients
Keeping existing clients is easier than recruiting new ones.
In an environment of increasing competition, it is important for you to take steps to ensure your clients remain with you.
Getting along with existing clients, with whom you can build deeper relationships and grow your business, is much easier and less costly than finding and recruiting new clients, says Scott Gerlitz, a financial advisor with Edward Jones in Calgary.
Additionally, existing clients are generally less resistant to new product offers; they may not be as sensitive to fees; and they may be more receptive to cross-selling initiatives.
Your existing clients already know and trust you, says Heather Holjevac, a financial planner with TriDelta Partners in Oakville, Ont., so dealing with them is much easier.
Here are five strategies to help to keep your existing clients happy: