Investment Executive | Four steps to an effective website
Start with a clear strategy and specific goals.
Creating your own custom website can help you stand out from the competition. But before your get started, says Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications Inc. of Toronto, you should consider some important points.
Building a website, Crosetti says, involves “a lot of planning and work up front.”
First, you must have a strategy and have specific goals you want to achieve through your website. Making these important decisions at the outset, Crosetti says, helps prevent complications later in the process.
To get your web strategy off on the right foot, Crosetti offers these tips: