Advisor.ca | Don’t cross the line
Every time you reach out to clients, they judge the value of your service.
They’re busy, so contacting them too often can get you labelled as a stalker; but how do you know how much communication is enough?
Many advisors say they call or email clients every three months without fail to review portfolios, but one advisor boldly told me those with more assets get about 50% more attention.
Another says he communicates with the same frequency, regardless of asset base. He argues clients are hit with financial news 24/7, so getting the real story from an informed professional helps calm nerves. Of course if a client explicitly says “back off,” he does.
But instead of waiting to be told, you should try being proactive.