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Marketing Monthly | December 2017: Holiday Spending

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In this issue:

  1. 2017 Canadian holiday outlook
  2. 5 Budgeting Tips for the Holidays
  3. Objects versus experiences: which make the better gift?
  4. Looking to give back this season? Check out these charitable gift guides

2017 Canadian holiday outlook

The holiday season is almost upon us, bringing with it lots of shopping but also a host of interesting trends. Where and when will consumers will shop? What type of gifts will they buy? What drives their purchasing decisions? How are retailers preparing for the season?


5 Budgeting Tips for the Holidays

Often people get swept up in the holiday season and spend more than they planned. Here are 5 tips to help make this season a little gentler on the pocketbook.

It happens every year. People get swept up in the holiday season and spend more than they planned. Then we wake up in the New Year with a credit card ‘hangover.’



Objects versus experiences: which make the better gift?

Many people assume that a physical possession will create more happiness than something like a trip, concert, or outdoor adventure.


Looking to give back this season? Check out these charitable gift guides

If you are looking to give back this holiday, these charitable gift guides might be just the thing you’re looking for to check off some boxes on your shopping list while helping those in need around the globe.


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