Marketing Monthly | October 2016: Living Benefits

In this issue:

  1. Introducing the BRIDGEFORCE Marketing newsletter
  2. Do you know Kris Letang?
  3. Introducing critical illness insurance
  4. Is critical illness insurance worth it?
  5. ‘I didn’t die:’ Cancer free, with no retirement savings
  6. Understanding critical illness insurance

Introducing the BRIDGEFORCE Marketing newsletter

We’re excited to release the first edition of our new marketing newsletter! This will be a monthly newsletter that will focus on a different topic for each edition. Most topics will be client friendly so feel free to share via social media! This month’s topic is living benefits! We hope you enjoy it.

Our weekly newsletter that you already know and love is also changing. Going forward, it will be released twice a month and will focus on important supplier company news.

All of these changes are in an effort to get you the information you need exactly when you need it! This is just another way that BridgeForce is helping to grow your business.


Do you know Kris Letang?

letangKris is a NHL hockey player age 29, he is likely in better physical shape than any of us could ever hope to be. Why do I ask  if you know him? Kris had a stroke during a league hockey game in 2014 and collapsed on the bench. Being a multi-million dollar player for Pittsburgh Penguins I can only imagine the kind of medical treatment and care he received.

We are not Kris Letang.

We are not likely to get the amazing care that Kris received.

But our life is just as important to our loved ones and so is that of your prospects and clients. Remember to talk about critical illness insurance. It covers a stroke!



Introducing critical illness insurance

Are you aware that we offer an insurance product that will pay you a tax-free lump sum when you are diagnosed with a life threatening critical condition?

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Is critical illness insurance worth it?

criticalillness-retire00sr2Bonita Boutilier’s purchase of critical illness insurance in 2003 proved to be prescient.

Before her 10-year term was up, she had filed a claim. “In 2010, I was actually diagnosed with MS,” Ms. Boutilier said. In addition to paying for her time off work, her mortgage and her car, the lump-sum insurance payout allowed her to travel to Mexico and California to undergo a $13,000 experimental new treatment for MS.

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‘I didn’t die:’ Cancer free, with no retirement savings

retirement-illness00sr2Lynne FitzGerald is moving. She doesn’t want to sell the quaint Halifax home in which she raised her daughter, but her retirement savings are gone.

Her story illustrates what can happen when a catastrophic illness upends the best-laid retirement plans.

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FSCO | Understanding critical illness insurance

Critical illness insurance is a form of health insurance that provides a lump-sum payment should you become seriously ill.

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Information and links to other websites contained in this document are solely for the information and convenience of BridgeForce Financial Group brokers. This information is not intended to provide financial, legal, accounting or tax advice and should not be relied upon in that regard. No endorsement of any third party products, services or information is expressed or implied by any information, material or content referred to, included in, or linked from this bulletin. The approved materials are the property of individual companies used under license and may not be copied, transmitted or used without express written approval. E. & O.E.

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