Wealth Professional | The advisor’s ultimate guide to Twitter
Dom Sagolla sat down with media at an international conference in Australia to explain not only why Twitter works so well, but how financial advisors can get started and the best way that they can leverage the social media platform.
1. The numbers
First of all, Sagolla says, know the numbers. He says that 10 per cent of the people that follow you are online at any one time, just by chance. Then only 10 per cent of the people that read your tweet will actually click through to your link.
“So for every action you require of someone, you lose 90 per cent of people, because people don’t really act,” he says.