Investment Executive | Advisors cautioned on using personal social media pages

There is a fine line between what you are posting professionally and what you are posting personally in the social media world, and advisors need to be aware of what the implications are between the two, says Joseph Bajic, chief compliance officer and vice president, compliance with Toronto-based Assante Wealth Management.

“I’m an old fashioned compliance guy so I always err on the side of caution,” said Bajic, in Toronto at the Investment Industry Association of Canada (IIAC) Social Media Conference on Thursday. “Whenever you post on a social media site you should know that it is going to be reflected on your business, even if it is on your private Facebook page, and it can always be construed as securities related advice.”

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