Advisor.ca | Enhance transparency, loyalty through social media
ING Direct’s leader, Peter Aceto, has been labeled “The Social CEO.”
He sees leveraging social media as one of the main ways Canadian businesses can grow and outpace their global competition.
And this exactly what our country needs, said Aceto at an Economic Club luncheon last week.
He asked attendees to further consider that Canada slipped from 12th to 14th on the World Economic Forum’s latest global competitiveness survey. The Globe and Mail reports we’ve slid fives places since 2009, due to the lackluster innovation and research efforts across the nation.
Though Canada is one of the world’s top countries due to its efficient markets and a strong banking sector, says Aceto, “good [global standing] is not good enough anymore.”
Companies have find ways to build customer loyalty, entice young recruits and expand their businesses. This is especially true in the financial sector, which is suffering as a result of scandals and volatile markets.