Investment Executive | Making sure you get client feedback
Having put pen to paper and presented your financial plan to your clients shouldn’t mean that is the end of the consultative process. You need to go the extra mile to make sure that you solicit feedback from your clients to ensure they are on board with your recommendations, says Joanne Ferguson, president, coach and consultant with Advisor Pathways Inc. in Toronto.
“If you give the impression that ‘this is the way it is and I don’t want to hear what you have to say’ you risk losing your client,” says Ferguson. “You want to make sure you’ve hit on what they are looking for.”
Being able to effectively solicit feedback from your clients is a key pillar in an effective two-way communication model that will keep you and your client engaged. And that helps you build a better working relationship, says Ferguson.
This is especially important when you are presenting a large product like a financial plan. In order to set the scene for a productive feedback session, consider the following tips: