Investment Executive | That First Prospect Conversation

Four ways to turn an introduction into a lasting impression.

When introduced to a prospect for the first time, the way you present yourself and your business could make the difference between forgettable small talk and a deep client relationship.

Your initial conversation with a prospect creates a lasting impression, says Sylvia Garibaldi, a business-building coach with Toronto-based SG and Associates. Coming across as too “salesy” or aggressive can ruin your chances of future business.

Garibaldi offers these four tips to get a conversation about your business off to a good start:

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